Why Attraction Marketing Is THE Solution Small Business Desperately Need

In recent years there has been a global shift in the consciousness of people in the western world. As a part of this shift the process of decision making about which products and services to buy has changed. We have entered what many are calling the New Economy where the very nature of how we do business has shifted significantly.

For some this spells OPPORTUNITY!

For many though who are not aware of the shift in how business is being done it can spell disaster. Old methods of doing business that were once highly effective are today no longer relevant.

A new approach to how to sell your products and services is required. Its no wonder that so many small business owners are today struggling to understand what needs to happen in order to ATTRACT more business.

Lets first look at the old model traditionally used …

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The Old PUSH Sales Model

The old model that small business have used for 50 years or more is what is known as the PUSH model of sales and marketing.

In the PUSH model what you are effectively doing is PUSHING yourself, your business and your products and services out into the marketing. Typically this involves either cold calling people to make appointments with. Often to close the appointment you use the ‘Alternative Of Choice’ close. Then you go to the appointment ready to make your sales presentation. The person you are making the presentation to immediately closes up because they have been programmed unconsciously to not trust anyone selling them something. At the end of the presentation they say ‘I would like to think it over’ … or … ‘Can you send me a proposal?’. You go through the process of trying to CLOSE them and overcome their OBJECTIONS and then you spend the next three months FOLLOWING UP!

Sound familiar?

It should … because this is how most business has been done over the last 50 to 100 years. The thing is … it worked to a degree and it was all we had.

Do you know anyone who is constantly trying to PUSH themselves out into the market place to make a sale? This is where the term ‘Pushy Salesperson’ comes from.

Most people who go into small business do not like this process and don’t want to have to become the Pushy Salesperson!

The problem with this model is that most people do not like to be sold to. We all love to buy products and services when its our idea but generally we do not like to be sold to. There are many reasons for this but essentially from a young age we have been taught to not sign anything without reading the fine print, don’t trust anyone trying to sell you anything etc.

So the old PUSH model is losing its effectivness.

So what is the alternative?

Enter The Attraction Model

It just makes sense that if you have a product or service that provides real VALUE that you are better off to ATTRACT qualified prospects to you who then sell themselves on making a YES decision, right?

Enter ATTRACTION Marketing as the new model for the new economy.

As its name suggests Attraction Marketing is all about how to ATTRACT qualified prospects to you who WANT the product or service your business sells. When you have a marketing SYSTEM in place based on Attraction Marketing the system does most of the heavy lifting for you in terms of qualifying the prospect, building a relationship with them, and providing them with the opportunity to sell themselves on your product or service.

One of the challenges for many small business owners using the old model is that it is based on what we call Manual Labour Marketing. In other words all of your sales and marketing relies on you and your personal effort as the business owner. What happens to your marketing the day you stop making calls and doing presentations? Thats right … your marketing stops. When your marketing stops your business stops.

An Attraction Marketing SYSTEM can be largely automated and run on autopilot giving the business owner greater leverage

Attraction Marketing is the most powerful MARKETING SYSTEM for small business owners today.

Here is the key for you as you consider joining us as an Attraction Marketing Associate … which model do you think small business owners are more attracted to … the old PUSH model or the new Attraction Marketing model?

Naturally most small business owners would rather run their business using an automated highly leveraged SYSTEM that ATTRACTs qualified prospects to them and does nearly all of the selling.

Thats why The Attraction Marketing System is the most powerful small business marketing system available today.

Learn more about The Attraction Marketing System

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