July 9th, 2010 |

DIY PR Kit – Sue Papadoulis

Sue Papadoulis is the founder of Home Biz Chicks and the creator of the DIY PR Kit. Sue was one of my coaching clients when she started Home Biz Chicks. In coaching her I discovered after a little digging that she had a solid background in PR & Media. She had used her skills to get Home Biz Chicks on Current Affair and in various media outlets. So I suggested to her that she should teach this to small business owners. Thats when the DIY PR Kit was created. It has been a sell out product and propelled Sue to greater heights in her business.

We have negotiated a licensing deal with Sue so that all of our new Attraction Marketing Associates can have access to this valuable information. This program retails for $697. This is just another example of the type of training and support you will receive as an Attraction Marketing Associate. Here is what is included in the program:

DVD/CD 1: How to get off on the right foot with PR – the keys to grabbing all the media attention you deserve

In our first webinar we will look at how to approach public relations to ensure the most effective outcome:

Why you need PR
Why you’re probably already sitting on a PR goldmine and you don’t even know it
Why you shouldn’t feel intimidated by the media
How to define your PR goals
How to best approach the media to get instantly noticed and become known as your industry’s expert

DVD/CD 2: How to think like a journalist PLUS How to come up with a newsworthy story angle and media hook

You are probably so immersed in your business that you can’t see what’s newsworthy about it right now. I’ll help you determine some great media angles and teach you:

How to sell a journalist on your story
How to separate news from promotional speak
How to develop story ideas for your business
How to use the media to help you come up with story ideas – you don’t need to reinvent the whee
Where to get inspiration for your news story
How to tie in with existing news stories
How you can make the news yourself
How to use Google to create great story angles

DVD/CD 3: How to write a winning media release PLUS How to determine your target media outlets PLUS Who to call at each outlet to make sure you get a response

Once you’ve got a great angle, you need to create some great media materials and then send them to the right people. I’ll teach you:

The 9-step process to writing a winning media release
Why you don’t always need a media release and how to prepare other media materials that will get you noticed
How to come up with a list of media outlets interested in what you’ve got to say
How to build an effective media contacts database
Exactly who you need to contact at each media outlet to ensure they pick up your story

DVD/CD 4: How to make the pitch and follow up PLUS How to Develop and Maintain Good Relationships with the Media

You probably feel intimated by the thought of making direct contact with the media. It’s easy when you know how. This webinar will cover:

Preparing for your pitch – be armed with the right information to make sure your pitch works
How and when to contact the media
What to say when you first make contact
The exact steps involved in pitching a story
How to develop a great relationship with the media that will have them coming to you for comment – rather than you chasing them
How to work out how often to contact the media so they take your calls but you don’t become a pest

DVD/CD 5: How to handle a media interview PLUS What you need you need in your online and offline Media Kit

Once the media is interested in you and your story, you need to know how to handle a one-on-one interview, as well as have materials ready to send in a Media Kit. I’ll cover:

What to say to make sure you end up with the story you wanted
How to be prepared for any question
Exactly what needs to be in your Media Kit
How to create a professional Media Kit on a shoestring budget
How to make your web site media-ready
How to create a powerful personal biography that will make you the go-to person for future media interviews.

DVD/CD 6: How to Deal with Crisis PR PLUS How to magnify your PR efforts so you benefit for years to come

There may come a time when you’re faced with the prospect of negative publicity. I’ll teach you:

What to do if a crisis in your business spills over into the media
The 5 steps to manage a crisis so you look the best you can
What to say and do if you’re ambushed by a reporter

Once you’ve created some positive media coverage, there is plenty you can do to benefit from this media coverage for years to come – it doesn’t have to be a one-hit affair. I’ll teach you:

How to get more bang for your PR buck
How to ensure more people find out about your media coverage – not just the people who see or read it
How to make your existing marketing materials work harder for you